The Italian awareness campaign consisted of broadcasting the spot 'Aiutiamole a liberarsi dalla schiavitù' (Let's help them to get free from slavery) on the three national tv channels for a four-months period.

The spot shows the travel of a Nigerian girl from the recruitment to commercial sexual exploitation on the street, and ends with the possible way out from slavery offered by Italian National Anti-Trafficking Toll Free Number 800.290290, an information service dedicated to victims of trafficking in Italy.

The spot was co-produced by UNICRI and RAI (Radio Televisione Italiana) and was designed by Gianluigi Toccafondo with soundtracks of Mario Mariani, for the producing house Lanterna Magica in Turin.